Do you know about kerning and leading? Hi-res and lo-res dpi? Raster and vector art?
If design is not your business, you may not know these terms or how they affect your business communications. In today’s fast-paced and increasingly digital world, businesses and individuals rely heavily on visual communication to convey their messages effectively. The need for quality graphics has never been higher, and many people turn to programs like Canva as a quick and cheap solution. I was recently asked what the difference between using Canva and a designer is. As a designer, I replied that Canva is a tool, and a very good one at that, but if you are using it and being untrue to your brand, it can work against you! There are many benefits to engaging a graphic designer and professional design and marketing firm over or in congruence with programs like Canva.
Why do you need a designer?
1. What’s YOUR Time Worth?
As a business owner, it is sometimes a challenge to realize that you are the one that is supposed to be working on the business and not in it. Where is your time best spent? I always say I can paint my house, but is it really worth it for me to do it? An expert with all the tools and experience at hand can do a much better job more quickly, allowing me more time to focus on my strengths as a business owner.
2. Professionalism and Experience
Graphic designers are trained professionals who have spent years studying and working in the field. They have a deep understanding of design principles, color theory, typography, and layout. They know how to create visually appealing designs and effectively communicate the intended message. In contrast, programs like Canva are user-friendly and easy to use, but they lack the knowledge and experience of a professional designer.
3. Customization
A professional designer can create custom designs tailored to convey your specific story. They can work closely with you to understand your brand and vision and translate it into a visual identity. Programs like Canva offer pre-designed templates, but they are only customizable within the options provided. If you want a design that is unique to your brand, the guidance of a pro is the best option.
4. Brand Consistency
Graphic designers understand the importance of consistency in branding. They can create a consistent visual identity across all marketing materials, including social media, websites, brochures, and more without it being matchy-matchy or boringly redundant. Consistency builds trust with your audience and helps establish your brand identity. Canva offers some branding tools, but they are limited compared to what a designer’s imagination can create.
5. Attention to Detail
Graphic designers pay close attention to every detail of a design. They understand that even the smallest elements can significantly impact the overall impression of the design. They will ensure that the design is visually appealing, balanced, and easy to read. Programs like Canva are designed to be user-friendly and quick, which can lead to designs that lack attention to detail.
6. Originality
A graphic designer can create original designs that stand out from the crowd. They can take inspiration from your brand and vision and create a unique design for your business. Programs like Canva offer pre-made templates that can be customized, but they lack the originality of a custom design.
The attached article here shares additional reasons to hire a graphic designer.
So, while programs like Canva are excellent, useful tools for creating quick designs, they cannot replace the expertise and experience of a graphic designer in regard to your company’s materials. Actually, you can hire a designer to help you navigate Canva at the start so you can be confident that your templates are on brand. Investing in a professional designer and design firm is a wise choice that will pay off in the long run by establishing a solid brand identity and engaging your ideal audience.
For your company or event, KGI Design Group always ensures that your visual communications and sales collateral are professional, customized, consistent, detailed, and original. We can even develop custom Canva templates that you can use on your own to ensure you are staying on brand!
See some of the templates we created for our clients:
We’re here to help you create a strong brand identity and get the most out of it! Don’t hesitate to reach out and experience the benefits of our services!
Call us today at 516-420-0013 for a complimentary brand discussion or to sign up for an in-depth brand review.