Hiring a Marketing Agency vs. In-House Marketing

Is your business equipped with successful marketing strategies?

Effective marketing plays a pivotal role in the success of any business. However, choosing between a marketing agency or an in-house marketing team can be a challenging decision for business owners. Both options have their own advantages and drawbacks, and it’s important to weigh them carefully to make an informed choice that aligns with your business goals.

Should you take care of marketing initiatives in-house or outsource the work to a marketing agency? The following are some variables and lines of thought to consider:

1. COST:

To hire all of the key professionals an agency provides – Marketing Manager, Campaign Strategist, Graphic Designer, Web Developer, Copywriter – you are looking in the range of $300,000 or more plus sick time, health care benefits, and paid time off.


Digital Marketers are learning the ins and outs of trends daily on the job, as this is their profession. You do not have to send employees to training programs or seminars. To increase the output of your department would require hiring more employees. An agency has these resources on hand at a moment’s notice.


In-house marketers are usually buried in day-to-day tasks, which leaves little time to keep up with the latest social media, SEO, content marketing, and branding news. Agents invest in this frequently to stay ahead of the curve and serve clients better.


An agency gives businesses access to premium-level services, software, and analytical data without charge – no need for costly updates to your computers, software, and other technology.

Ultimately, assessing your unique business objectives will help you make an informed decision that aligns with your marketing needs and drives success. For businesses seeking cost efficiency, specialized expertise, and tools, hiring a marketing agency can be a wise choice. On that note, KGI Design Group is here to help! We focus on providing guidance, planning, and execution to help you grow your business. We also value the importance of collaboration and understanding your unique business needs. We take the time to familiarize ourselves with your company, goals, and target market, allowing us to develop marketing solutions tailored specifically to your business, ensuring maximum impact and relevance. With KGI by your side, you can confidently navigate the ever-changing marketing landscape and set your business up for success!

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