This month started with the celebration of Labor Day, and recognizing everyone who shows up, puts in the work, builds something of their own, supports others, and keeps things moving forward. To the entrepreneurs, employees, creatives, small business owners, teams, and everyday hard workers: thank you for all that you do!
At KGI Design Group we have the privilege of working with many small, medium and large businesses. We have watched owners’ dreams become reality, witnessed start-ups become multiple location successes and established companies move on to the next phase with retirements and generational family growth. We love brain storming and sharing our great ideas for whatever stage are clients are in or goals they want to reach.
We would love to share that with you. Read on for some fun out of the box ideas by our uber creative staff that you can implement right now, or give us a call to explore something more custom.
Marketing ideas for you from the people behind the ideas at KGI. Following the creatives responsible for the branding, marketing, concepts, social, web and everything in between at KGI Design Group offer you fresh ideas for your fall marketing, plus tips on how your next event can be memorable.
Kim, CEO, Founder
Be aware of how your audience is searching for your products. Make sure your AEO and GEO get as much attention as your SEO.
Lindsey, Senior Creative Director
Complete a past content audit and remove all outdated or incorrect information from your website and social media to improve your online visibility.
Sydnee, Graphic Designer
Build stronger client relationships with a branded welcome box for onboarding new customers.
Anna, Graphic Designer
Have customers post about you! Create an interactive window painting that doubles as a selfie op.
Cami, Graphic Design Intern
Create a mini branded vending machine with fun merch like keychains and stickers.
What if your biggest dread became a fun marketing idea? Our “Happy August 34th!” post came from our dread of summer coming to an end. As we round out September and have survived our first Autumn Nor’Easter summer seems far gone. But we so miss the sun, warmth and relaxed attitude of August – and since Labor Day was after September began this year we took matters into our own hands. At KGI we decided summer wasn’t ending just yet. Having found these adorable dessert cups we created mini snacky fishbowls to have on our desks the week before the Labor Day. The creative mashup consisted of Nerds + Goldfish, a mini fishbowl, and a whole lot of “we’re not ready for fall” energy.
Marketing doesn’t always have to be complicated. Sometimes it’s about being relatable, taking something familiar, putting an unexpected spin on it, and giving people a reason to stop scrolling. Combining two or more concepts in unexpected ways creates social content people remember. Whether it’s…
- Nerds × Goldfish × KGI’s love of summer
- Holidays × Nostalgia × Your brand
- Trending Social Media Audio × Inspired Market × Your Product
We’re the agency that looks at things differently. Our team brings together designers, marketers, ceramicists, photographers, videographers, painters, and more. That multidisciplinary perspective allows us to approach marketing from different angles and create unique, unexpected and memorable experiences for your brand.
Need an idea with a creative twist?
Annual Fall Event
Farmingdale Chamber Comedy Night
Events don’t start when the doors open. We put that thinking into practice with the Farmingdale Chamber of Commerce. By creating memorable branding, marketing and promotional materials for their upcoming event, we built excitement from the very beginning.
Comedy Night
This attention-grabbing campaign was custom designed based on the chamber’s color palette without leaning on AI, to draw a crowd and build excitement for the Farmingdale Chamber of Commerce Comedy Night.
The creative was carried across flyers, social media reels, table tents, and event signage for a cohesive look from promotion through the event.
Be sure to check out and support the sponsors!
4 Quick Tips
Make Your Next Event Memorable
1. Start before the invitation sends.
Build anticipation through social media, email, teasers and behind-the-scenes content.
2. Create a visual world.
Your event should feel like a brand, not a collection of disconnected pieces.
3. Give people something to remember.
A clever detail, unexpected graphic, photo moment, takeaway or social-worthy element can extend your event far beyond the room.
4. Be wary of the overuse of AI in creating promotional flyers.
AI can make your flyer look great, but tends to make it look like every other event and flyer around town. Stay true to your branding by consulting your local professional design firm, or call us!