The new year is here, and time for a fresh start! We all have a chance to better ourselves and our businesses. At KGI, we believe that inspiration plays a crucial role on the road to success. Everyone seems to be inspired by something that motivates us. Inspiration is a creative push that resonates deeply with us and our beliefs; it can come from a person, event, image, etc. This year we bring you inspiration in the form of a color. When you read below how it is described, just the words alone are so luscious they conjure up all kinds of emotion. And we all need a little inspiration and motivation sometimes…
To ring in the new year, Pantone announced the Color of the Year 2023: PANTONE 18-1750 Viva Magenta. “Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.” From a psychological point of view, the color red is associated with stimulating the body and mind to increase circulation. As creative thinkers, Viva Magenta is a symbol of optimism and empowerment, as well as a catalyst for innovation like never before. “Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”
“PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly ‘out there’ and is a stand-out statement.” The message behind Viva Magenta brings us inspiration and hope for 2023. Moreover, Pantone is embracing the metaverse by using an A.I. image-generation tool to make artistic interpretations of the color. These images are a part of the “Magentaverse,” which Pantone describes as an “endless new ecosystem to be explored.” As technology is everchanging and the metaverse is increasingly prevalent, we can appreciate Pantone’s efforts to boost human creativity.
We’re excited to see what this year brings and all the amazing things we’ll accomplish! Try to think of the Pantone Color of the Year 2023 as a beacon for experimentation and new opportunities. Let’s ignite our creativity and build our inner strength together! Welcome 2023! Viva Magenta! Viva Success!