Taste of Hope, the American Cancer Society’s signature culinary event that brings award-winning chefs and New York City’s culinary gems together to celebrate their progress in the fight against cancer, had lost its identity. KGI brought back their instantly recognizable logo, modernized it and made it the star of the campaign. The strategy we developed to better promote the Taste of Hope event was to create a video series highlighting the honorees and celebrities. The KGI team shot all the video, interviewed each guest and handled all of the editing. The video series brought the campaign to life! We assisted in the web and online presence to ensure consistency. The updated brand was also applied to online banner ads for NY magazine, advertisements in Timeout NY and more.
