“Stand-In” is a television pilot co-created by Elizabeth Drake, inspired by her experience as a TV stand-in navigating a BRCA+ diagnosis while her mother battled cancer. The story explores the complexities of evolving modern female identity, balancing personal ambition with deeply human challenges. We developed a thoughtful and cohesive visual presence for the project, including the logo, promotional DVD, social media assets, and a website—crafting a brand that reflects both the emotional depth and contemporary perspective at the heart of the series.