New York Triathlon (NYTRI) is the longest-running triathlon organization in the Northeast and has worked hard to produce the best value in multi-sport events available to athletes in the Tri-State area. They have organized over 600 events that drew approximately 100,000 competitors, many of them first-timers to multi-sport competition. KGI helped with the unified branding and graphics for their events that included race banners, t-shirt design, digital graphics and social media posts.